Press releases | Archive 2008
RBC launches new portal for women Tata.ru
Moscow, March 31, 2008 - OAO RBC Information Systems (MICEX, RTS: RBCI), presents a daily online magazine for women Tata.ru. The new resource is expected to become the number one glossy portal on the Russian Internet.
The new portal is a universal resource for women. Tata.ru can offer women everything they can possibly need on the Internet: news, exciting articles, encyclopedias, means of communication, and shopping opportunities. The portal incorporates the latest developments of the Internet technology, including interactive and web2.0 services, social networks, blogs, and videos.
"The women's portal is a new product provided by RBC to the expanding Russian Internet audience," said Artyom Inutin, General Director of RBC Media. "We have decided to create the first high-quality glossy online magazine for the most beautiful users of the Internet." He added that "the new RBC project is anticipated to replace other glossy publications for women, as it provides the same quality of content, it is free and easy to find. While a standard magazine for women publishes about 50 articles per issue, we are planning to offer up to 400 exciting articles each month." According to the opinion of experts from advertising agencies, approximately from 50% to 65% of advertising in the print media is targeting female readers.
The goal of the portal is to take the leading position in the women's resources segment on the Russian Internet, as well as to become the most attractive and efficient online resource for advertisers in the fashion industry and the luxury segment.
The new portal has a 'glossy' interface and is easy to navigate, allowing its readers to find the necessary information, photos and videos in the least amount of time. The website's sections, design and navigation were developed on the basis of the analysis of search engines statistics and women's behavior on the Internet.
The portal includes the following news sections on the home page: Lifestyle, Fashion, Beauty, Psychology, Gastronomy, Love and Sex, Children, and Celebrities, among others. The daily-updated sections of the Tata.ru website will enable its visitors to find the necessary information about the day-to-day life of a modern woman. The content of the online magazine is created by a group of journalists with prior successful careers in glossy publications.