Press releases | Archive 2015
Effie Awards Russia announces winners in Moscow
Moscow, April 23, 2015 - RBC OJSC (Moscow exchange: RBCM) announced the winners of Effie Awards Russia during a ceremony held on April 22 in Moscow. The best marketing campaigns that ran in 2014 were recognized during the awards ceremony which was held at the Metropol hotel.
Effie Awards Russia is one of the most prestigious annual global marketing awards, hosted by RBC group of companies in Russia. This year, the event's format (specifically, the call for entries, entries' marks and selection of winners) was revamped in accordance with the highest international standards of Effie Global.
Prior to the ceremony, a conference "Effective marketing: ideas in times of crisis" was held at the Metropol hotel. During the conference, its participants - marketing experts - discussed today's challenges posed by the economic situation in the country and ways of addressing them. Moreover, conference participants took a closer look at the most successful cases submitted for Effie Russia Awards 2014. The discussion was moderated by Maksim Lazebnik, Chairman of Effie Awards Russia 2014, head of Effie Awards Ukraine, and organizer of Kiev International Advertising Festival.
The Effie Russia 2014 awards ceremony was hosted by RBC TV presenters Arina Mirnaya and Konstantin Bochkarev. Derk Sauer (RBC President), Maksim Lazebnik (Chairman of the jury panel of Effie Awards Russia 2014 and head of Effie Awards Ukraine), Pawel Tyszkiewicz (official Effie Worldwide representative and Head of Effie Poland) addressed the guests.
The winners were presented with the awardin the following nominations of the main competition in the Product or Service category:
1. Social funds, charities
"To Delay Means to Kill" campaign by TWIGA for LIZAALERT brand
2. Supermarkets, chain stores
"Create What You Want" by Instinct for IKEA.
3. Brand experience
Gold: "Wake Up Love" campaign by Instinct for IKEA.
Gold: "Karenina. Live Edition" campaign by SLAVA for Google.
Silver: "Changing the Game Rules" campaign by DIGIRALIZM for Huggies.
Bronze: "Football without wives" campaign by RCG, Grape, What if Semin? for Rexona Men.
4. Telecom/Internet and other communications services
Silver: "Smart - Best Rate for Smartphones" by BBDO for MTS.
Silver: "Talk to Google" campaign by BBDO Russia Group for Google.
Bronze: "For Mothers and Fathers" campaign by BBDO Russia Group for FrutoNyanya
Bronze: "Alpen Gold: Successful Sub-brand Launch" campaign by Ogilvy and Mather LLC and Orange LLC for Alpen Gold
Health Products, Medicine, and Medical Equipment
Bronze: "Funny Memory" campaign by DELTAPLAN for ETEROL/BIOCODEX
6. Successful Rebranding
Bronze: "Rebranding" campaign by BBDO Russia Group for A.Korkunov
7. Banks, Insurance Companies
Bronze: "Priceless Cities" campaign by Grey Moscow for MasterCard
Silver: "Nike Play Russian" campaign by Instinct for NIKE
8. Personal Care
Bronze: "Changing the Game Rules" campaign by BART&FINK for HUGGIES/Kimberly-Clark Russia
Clothes, Shoes, and Accessories
Bronze: "Charge Your Friends" campaign by TBWA\Moscow and DAN Moscow for Adidas
9. Media Idea
Silver: KVARTIROVEDENIE ("Apartmentology") campaign by Instinct for IKEA
10. B2B Services
Bronze: "MTS is The Best for Your Business" campaign by BBDO Russia Group for MTS
Media Leaders of Effie Awards Russia
According to Public.ru, a media search and analysis system (part of RBC Group), projects designed by BBDO RUSSIA GROUP - "Talk to Google" and "MTS: Smart - Best Rate for Smartphones" were the top 2 most cited projects in traditional media in 2014. "Karenina. Live Edition" (Slava, Google) campaign ranked the third most cited project in media.
Partners of Effie Awards Russia
- Official legal partner
Intellectual Capital, law firm
- Organizational Partner of the Award
Podegiki, strategic event agency
- Official provider of the Award
Oracul Production, video marketing lab
- General Information sponsor
- RBC Market Research, the Russian Association of Communication Agencies (RACA), the Russian Association of Communication Directors and Corporate Publishing, RusBrand - the Association of Branded Goods Manufacturers in Russia, The Interactive Advertising Bureau (IAB Russia), the Russian Association of Marketing Services, Silver Mercury Festival, and the Russian Communications Consultancies Association.