Press releases | Archive 2008
RBC Daily becomes most popular financial newspaper in Moscow
Moscow, November 20, 2008 - The latest audience survey conducted by TNS Russia1 for the period of May through October 2008 revealed that the RBC Daily business newspaper is now the ultimate leader among financial and analytical newspapers in Moscow.
According to TNS, the average issue readership (AIR) of RBC Daily has gained 7% in Moscow compared to the previous survey results (98,800 people in March through July 2008) and reached 106,000 people. At the same time, the AIR of the Vedomosti newspaper, RBC Daily's closest competitor among daily business titles, saw a decline during the reported period from 104,100 to 98,300 people. Thus, RBC Daily is now the most popular daily financial and analytical title in Moscow, leaving Vedomosti in its wake.
"We've been sensing RBC Daily leading position throughout the year, and the latest TNS's research results proved us right," RBC Media General Director Artyom Inutin said. "It's a common trend in the world these days to see traditional media resources loosing share to new generation mass media. We chose the innovative development path and built a combined media resource, first launching the electronic version of RBC Daily in 2003, and then supplementing it with a printed version in 2006. This helped us boost the newspaper's audience and offer an additional advertising platform to our clients. Our professional team made it possible for the newspaper to reach the leading position among financial newspapers within a mere two years. We believe this will be RBC's strong competitive advantage for attracting solid advertising budgets, especially amid the economic instability."
1National Readership Survey - Moscow is conducted by TNS Russia among the adult population of Moscow aged 16 and over. The total sample size is 40,000 interviews per year. The survey method is based on telephone interviews (CATI - Computer Assisted Telephone Interveiwing).