Press releases | Archive 2011
RBC raises prices for online advertising
Moscow, July 19, 2011 — RBC OJSC (MICEX, RTS: RBCM) hereby announces a 15-25% average increase in the advertising rates for its Internet resources effective September 1, 2011, due to high demand on the part of advertisers, RBC’s audience expansion and an overall growth of the advertising market. This is the second price increase in the Internet segment this year: early in the year, RBC hiked the cost for placing advertisements by 18% on average.
The revision of price lists comes as a result of high demand for advertising spots on all of RBC’s main resources alongside continuing growth of the company’s audience. Thus, the average sell-out ratio on the company’s websites has climbed 60-70% since the beginning of the year. At the same time, RBC has reached agreements with its existing advertisers on the sale of advertising spots for about 70% of all available online inventory until the end of the year.
According to TNS, as of the end of May, the total audience of RBC’s Internet resources reached 52.1m users (up 32% year-on-year), while the number of users in Russia stood at 19.3m (up 14% year-on-year). RBC ranks among the top four largest Internet companies in the country in terms of its Russian audience, and unites the www.rbc.ru business information portal, www.qip.ru portal, which offers its users advanced communication means, entertainment services and topical information, as well as a number of other niche online resources and services.
“We can see that demand for the placement of advertisements in the fall and winter months is becoming stronger, that is why we decided to make a second ad rates hike starting in September. We have in fact reverted to our practice from several years ago, when we revised our price lists for the Internet segment twice a year against the backdrop of RBC’s audience growth amid positive trends on the Russian media market,” RBC’s CEO German Kaplun stated.