Press releases | Archive 2007
RBC launches local mass media in St. Petersburg
Moscow, September 18, 2007 - OAO RBC Information Systems (RTS, MICEX: RBCI) has announced the launch under its regional business expansion program of the local media products in St. Petersburg, including a regional RBC TV channel, RBC Daily St. Petersburg newspaper, and RBC St. Petersburg online news portal.
RBC TV's new St. Petersburg-based studio's mission is to cover the most relevant breaking news on business and finance in St. Petersburg and in the whole of Russia's northwestern region. According to the management's expectations, the studio will expand the channel's viewership and will boost the channel's local and national advertising sales. The local RBC TV program schedule will feature programs formatted to provide prompt news reports (St. Petersburg. News program), analyze the events (Second Capital City), as well as receive expert opinions on financial and economic issues (St. Petersburg. In Focus). Currently the channel is technically available to over 5.5m viewers in St. Petersburg and the Leningrad region.
On September 3, 2007, RBC launched RBC Daily newspaper in St. Petersburg. The 12 page newspaper is issued on weekdays, and has a combined initial circulation of around 10,000 copies. Alongside global and national news, the newspaper provides a lot of information dedicated to business activities in St. Petersburg and Russia's northwest region.
In addition, RBC launched a new version of the RBC St. Petersburg portal in September, which together with covering the most important events in the region provides a point of access to all of RBC's information and analytical resources. For instance, visitors are offered the opportunity to read up-to-the-minute reports featured in the business newspaper RBC Daily St. Petersburg and watch RBC TV St. Petersburg online. Moreover, the portal has consolidated the regional versions of RBC Real Estate and RBC Auto projects.
RBC's information agency in St. Petersburg is run by an editorial team of highly professional local journalists.
"St. Petersburg is Russia's second largest metropolis, and launching a local branch here was a natural step for our fast-developing company. The new newspaper, TV channel and information portal will fill in the business mass media niche in one of the country's major regions with the media products offering professional materials in line with the standards of Russia's top business mass media holding," General Director of RBC Media Artyom Inutin said.
"RBC's start-ups in St. Petersburg will pave the way for the company's other local media projects in the country's major industrialized cities. We expect this venture into local markets will lead to the increase in the overall ratings of our business mass media products and will boost the advertising sales," RBC Chairman and CEO German Kaplun added.