Press releases | Archive 2013
Local version of Rbc.ru launched in Tatarstan
Moscow, April 16, 2013 – RBC OJSC (MICEX-RTS: RBCM) hereby announces the launch of a regional version of Rbc.ru portal in the Tatarstan Republic in partnership with Tatmedia OJSC, Tatarstan’s largest media holding. RBC’s regional version is available at www.rt.rbc.ru and features content from Rbc.ru federal portal alongside local news content provided by the partner.
Unlike the localized version of Rbc.ru portal in St. Petersburg, which was launched in November 2012 by RBC, the new project works as a franchise. A franchise model implies that a local partner adds local news to Rbc.ru’s newsfeed through RBC’s website administration tools, and sells local advertising, while RBC carries out editorial supervision. In addition to a franchise amount paid by the partner, a mandatory requirement for him is to ensure a steady growth of local traffic. Moreover, in most regions RBC’s local traffic already ranks as one of the top three websites.
RBC plans to cover all Russian million-plus cities, and is already engaged in negotiations related to similar projects in the Southern, Central, and Far East Federal Districts.
“Rbc.ru’s St. Petersburg regional version was launched at the end of 2012 and has met our expectations by becoming the unrivaled leader among online business platforms in the region. Having tested the universal technology in St. Petersburg, we are ready to roll out this program in other regions. We believe that just like our St. Petersburg version, RBC.Tatarstan will become the top news and business media outlet in the region,” RBC CEO Sergey Lavrukhin said.