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Press releases | Archive 2006

Salon Press signs ad sales deal with Video International

Video International Group, a leading media seller in Russia, will be selling advertising for Salon Press titles. The parties expect this to boost the ad sales of the publishing house by reaching new categories of advertisers.

Moscow, December 15, 2006. - TToday the Salon Press publishing house, which is part of OAO RBC Information Systems (RTS, MICEX: RBCI), has announced the signing of an agreement with Video International. As a result of negotiations the companies have agreed that two advertising agencies, Eidos and Video International Press, will be jointly handling ad sales for Salon Press magazines.

Until recently, Eidos has acted as the exclusive sales house for all Salon Press publications, which put them ahead of other interior d?cor and construction magazines among such core advertisers as manufacturers of furniture, finishing and construction products, as well as providers of construction and home repair services.

Given the upbeat performance of the publishing house's flagship titles and the launch of new projects, the management of Salon Press resolved to boost its sales among such advertiser groups as alcohol and tobacco, clothing, cosmetics and perfumes, cars, mobile communications services and mobile phones companies, where Video International Group holds traditionally strong positions.

Sergei Shustov, Salon Press General Director, stressed that he regarded the ad sales agreement with Video International as part of the company's strategic development plan. "Our publishing house tops the market of home d?cor and architecture publications in Russia both in terms of advertising revenue and readership. Collaboration with Video International will promote the company in its competitive market position, providing outreach to new audiences," Sergei Shustov said.

Additional Information

Salon Press Publishing House was the first to start publishing magazines dealing with architecture, home decor, and home and office improvements in Russia. It publishes SALON Interior, Idei Vashego Doma (Ideas for Your Home), Interior Digest magazines and the Interyer Magazin (Interior Store) catalogue, as well as special issues of the Idei Vashego Doma magazine, including Svoi Dom (Home), Kukhni (Kitchens), Vannye Komnaty (Bathrooms); supplements to SALON Interior magazine including Tekhnomania (Technomania), D?cor, Podarki (Presents); regional magazine Chastniy Interyer. Sankt-Peterburg (Private Interior. St. Petersburg): and Zhenshchina za Rulyom (Women Driving). In partnership with Luxury Media, Salon Press publishes the Four Seasons, Mercedes, Mercedes-Benz Classic and In Moscow magazines. As of July-August 2006 statistics, Salon Press is among the top twenty magazine publishers in Russia rated on combined single issue circulation of all titles, according to the Guild of Periodical Press Publishers.

Video International Group is the largest media seller in Eastern Europe offering outsourcing services in the sphere of media advertising opportunities, with an annual turnover of $2.5bn. The Group consists of sales houses, which hold leading positions in the core segments of the media advertising market. The company employs over 3,000 people in 6 countries and 50 cities.


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