Press releases | Archive 2012
RBC magazine secures top citation ranking among monthly print media
Moscow, April 9, 2012 — RBC OJSC (MICEX-RTS: RBCM) hereby announces that RBC magazine, Moscow's leading business title, was the most frequently quoted monthly edition on the radio in March 2012, a special survey carried out by TNS showed.
According to the latest TNS research, RBC made its way into the top 10 of the most quoted printed publications on the radio and left all monthly titles far behind, overtaking a number of popular glossy magazines. This result was attributable to the high quality of published materials, the availability of an online version of the title and RBC's brand awareness.
Average Issue Readership (AIR) of the RBC magazine totaled 1.03m people across Russia and 359,600 people in Moscow between September 2011 and February 2012, according to TNS data, climbing by 57,100 and 29,200 readers, respectively, year-on-year. RBC magazine is thus the second most popular monthly business title in Russia and a leader of the Moscow business press segment.
«We are delighted that our effort to develop the RBC magazine is yielding positive results, as we continue moving forward. Specifically, this year we reinforced the publication's team and expanded the title's coverage topics. We believe that the magazine will keep growing, driven by high ratings and stable demand for advertising on its pages,» RBC Media's CEO and BusinessPress Publisher Artyom Inyutin said.