Press releases | Archive 2010
RBC to participate in the launch of online real estate bidding platform in Russia
Moscow, November 08, 2010 —Today, OJSC RBC-TV Moscow (RBC) announced that it has partnered with leading online luxury real estate auction site BidontheCity.com as well as the leading international marketing agency Global Advertising Strategies (Global), to launch the BidontheCity platform in Russia.
Through its cutting-edge technology, BidontheCity.com offers an opportunity to bid on real estate via web based, mobile and in-person live auction. Similar to its U.S. constituent, BidontheCity Russia will provide its sophisticated online bidding platform for buying, selling and renting Russia’s luxury real estate.
As part of the partnership RBC received a 45% stake in the company, which will operate on the Russian market. RBC will provide access to its diverse media offerings – online, TV and print – to establish BidontheCity’s presence within the Russian market as well as position it as the premier source for Russians interested in bidding on high-end real estate.
With its network of media and marketing partners around the world, Global will continue to provide strategic direction and guide BidontheCity’s international expansion. The initial marketing campaign for BidontheCity Russia is slated to launch in November 2010.
“BidontheCity’s expansion into the Russian market will introduce the country’s affluent buyers to the simplicity of our platform, giving them an opportunity to purchase, rent or sell property from their home, office, or anywhere in the world,” said BidontheCity’s Founder and Managing Director Albert Feinstein. “We are excited to work with RBC and Global on this international venture.”
“Russia’s growing purchasing power no longer needs to be proven,” said Givi Topchishvili, Global’s Founder and CEO. “With BidontheCity’s high-end offerings as well as its user-friendly globalized approach to buying real estate, we anticipate BidontheCity Russia will quickly garner significant market share.”
“Online real estate auctions are successfully and widely used within Europe as well as the United States and have proven their effectiveness both for real estate buyers and sellers. Global’s strategic leadership and our media network guarantees a broad reach for the BidontheCity Russia launch. In addition, RBC’s participation in the project will promote the development and diversification of the company’s media services and will reinforce our leading online presence in Russia, “said German Kaplun, RBC’s General Director.
Bidonthecity.com is the first online real estate trading platform created to sell and buy luxury residential and commercial real estate properties. Bidonthecity.com offers the best prices and contract terms and affords sellers a short listing agreement, lower commissions, an exceptional marketing campaign, and access to qualified buyers from around the world. The 30-day process culminates in a live bidding event where Bidonthecity.com’s state-of-the-art platform allows buyers to bid in person or online while viewing real time audio and video. Bidonthecity’s bidding engine has been designed and engineered by PropertyShark.com, the leading real estate online datacenter.
Global Advertising Strategies is a full service international marketing and communications company that specializes in cross-cultural campaigns and worldwide expansions. Its client base consists of some of the world’s leading brands in the pharmaceutical , lifestyle, travel, entertainment, financial and media industries. Global’s marketing team hails from over 16 different countries, bringing with them in-depth knowledge and understanding of various countries and cultures in the global marketplace.