Press releases | Archive 2007
RBC launches print version of AutoNews.ru
Moscow, August 8, 2007 - OAO RBC Information Systems (RTS, MICEX: RBCI) began publishing the print version of its popular Internet site about cars AutoNews.
The AutoNews magazine will be issued twice a month. It will report news and major events in the global automobile industry, focusing on the most pressing issues faced by the auto business and offering forecasts for different segments of the car market. With articles featuring updates about test drives, the latest tuning trends, as well as interesting facts and figures from the history of the automotive industry, AutoNews will make exciting and useful reading for a broad audience of people interested in cars.
AutoNews will be published in two versions. The full version, circulated throughout Russia by subscription and via retail chains, will contain all editorial and advertising materials, while Autonews Lite will be distributed free of charge in Moscow's car dealerships, restaurants, hotels and business centers. The free version will contain half of the editorial texts offered in the full edition, and will be published two days later than the full version.
Both versions of AutoNews will have a combined initial circulation of 100,000 copies. The new magazine will have 112 pages, and its recommended retail price is 25 rubles (about $0.98).
"The launch of the AutoNews magazine is a logical development of the Autonews.ru online project, one of RBC's most successful online resources," said Artyom Inyutin, General Director of RBC Media. "Autonews.ru is the leader in its niche, and it has a broad high-income audience, which exceeds 1 million unique users a month. To start the AutoNews magazine, we have relied on RBC's successful strategy of launching its popular online resources in the print format. RBC receives around 20% of its ad revenue from car manufacturers and dealers, and the automobile market keeps growing at a very high pace in Russia. We will actively exploit our existing client base and journalist teams and other synergies with our Internet resources, which is why we expect the AutoNews magazine to reach profitability levels very quickly," he added.