Press releases | Archive 2008
All-Russia audience of RBC’s flagship titles doubles on average in six months
Moscow, April 7, 2008 - According to the recent audience survey held by TNS Gallup Media1 for the period from September 2007 to February 2008, the key print titles issued by OAO RBC Information Systems (MICEX, RTS: RBCI) won greater popularity, with the readerships doubling on average.
According to the survey, the AIR2 of the RBC business magazine grew 83% reaching 518,600 people in Russia compared to the previous result of 283,400 people in May-October 2007.Thus, the RBC magazine is currently the second most popular business publication in Russia.
The readership of major titles of EDI S PRESS Holding, which is part of RBC, expanded even more significantly. As such, the Russian readership per issue of the Idei Vashego Doma (Ideas for Your Home) magazine grew 97% within half a year, rising from 770,200 to 1,519,300 people. As a result, Idei Vashego Doma is still the unrivaled leader in the Russian interior and design press sector in terms of audience size.
The Salon Interior magazine, a leading premium class publication on architecture and design, demonstrated the highest readership growth rate. Its AIR surged 120% from 267,200 people to 586,800 people over the period of the latest survey.
“We are pleased with the results we have achieved. We are continuing to work on raising the quality of our publications and expanding the distribution channels throughout Russia’s regions trying our best to offer our audience across the country the most interesting and practical articles. We are happy that our drive towards broader regional coverage resulted in the strong growth in readership of our magazines,” said General Director of RBC Media Artyom Inutin.
1TNS Gallup holds its Media National Readership Surveys- Russia among adults aged 16 and over in Moscow and other cities with a total population of over 100,000 people. The total sample counts 120,000 interviews a year. The survey method used is CATI, Computer Assisted Telephone Interviewing.
2Average Issue Readership