Press releases | Archive 2007
Audience of RBC's business titles grew 40% on average in the past six months
Moscow, September 6, 2007 - The latest print media rating produced by TNS Gallup Media1 has demonstrated very strong growth of the audience of RBC's business titles.
According to TNS Gallup Media, the average issue readership (AIR) of the RBC Daily business newspaper in Moscow reached 97,100 people from March to July 2007, which represents a 45% growth against the results of the first survey conducted for the period of December 2006 through February 2007. The average issue readership of the RBC magazine went up 35% from 158,300 to 193,700 people during the same period time.
RBC Daily was launched on September 25, 2006 with a circulation of 65,000 copies. The monthly magazine RBC was first published in March 2006. Its current circulation is 105,000 copies distributed all across Russia. Both printed editions belong to OAO RBC Information Systems (MICEX, RTS: RBCI).
"We are very much proud of such results indeed. RBC Daily has been published for less than 12 months yet but in terms of popularity it has caught up with key competitors. The RBC magazine is enjoying healthy growth dynamics too. The audiences of our business editions appeared to have been increasing even despite the fact that the latest TNS Gallup survey covered the summertime when the readership activity normally gets lower. We will continue working on our printed projects to further boost our market share in the core business press segment," General Director of RBC Media Artyom Inyutin said.
According to TNS Gallup, the six-month audience of RBC Daily in Moscow is 573,200 people. The survey revealed high quality of the newspaper's business audience of which 61.5% are men, and 28.8% are aged 25-44. A total of 71.9% of RBC Daily's readers have higher education, 33% of readers are top managers, and 58.2% can afford expensive purchases.
The six-month audience of the RBC magazine in Russia reached 512,100 people, of whom 342,400 are based in Moscow, as the survey reads. The average issue readership in Russia in March - July 2007 amounted to 289,200 people. Some 35% of readers are men, 47% are aged 35-44, and 65.9% occupy managerial positions.
1 - Media National Readership Survey - Moscow is conducted by TNS Gallup among the adult population of Moscow aged 16 and over. The total sample size is 45,000 interviews per year. The survey method is based on telephone interviews (CATI - Computer Assisted Telephone Interviewing).