Press releases | Archive 2011
Bloomberg Television announces content partnership with leading Russian business channel RBC TV
New York, London and Moscow, August 2, 2011 — RBC OJSC (MICEX, RTS: RBCM) and Bloomberg Television (Bloomberg TV) today announced that beginning August 2nd, Bloomberg TV will serve as the primary provider of business and financial news video and television content on foreign markets for RBC TV, the largest dedicated 24-hour Russian business and financial news channel. RBC TV broadcasts in the Russian language to more than 90 million people across Russia and neighboring countries.
“We’re pleased to offer a daily selection of original Bloomberg TV videos, interviews and reports to RBC TV viewers,” said Malcolm Fried Managing Editor for Bloomberg Television in Europe, the Middle East and Africa. “As business leaders around the world have come to rely on Bloomberg TV for trusted, accurate and up-to-date business news, Russian-language viewers can now benefit from our award-winning interviews and reporting.”
“As the leading business mass media in Russia, RBC TV is constantly expanding its audience base which consists of decision-makers in the Russian economy that need broad-based and professional coverage of the latest trends and developments in foreign markets. In partnering with Bloomberg TV, we will provide our viewers with access to the most up-to-date and comprehensive financial information and news in the world's largest markets,” said RBC OJSC CEO German Kaplun.
As part of the agreement, Bloomberg Television, which provides continuous coverage of the companies, people and ideas that move markets, will provide original interviews, news reporting and other programming that will be translated into Russian on a daily basis for RBC TV’s use. With studios in New York, London and Hong Kong, Bloomberg TV draws upon the resources of over 2,300 media professionals in more than 146 bureaus in 72 countries to offer comprehensive coverage of business, economic and political news.
For more information on Bloomberg Television, please visit http://www.bloomberg.com/tv/.
Owned and operated by RBC, RBC TV is the largest specialized business channel focused on coverage of business, financial, economic and political news from Russia and around the world, including interviews with business leaders and policy makers, research by Russian and foreign experts, live reports, as well as special programs devoted to Russian business. RBC TV broadcasts its programming to all large cities across Russia, the CIS and the Baltic states and has a monthly audience of more than 17 million viewers in Russia alone. Viewers can also receive RBC TV’s programming in hotels across Western Europe, North Africa, Middle East and Central Asia. The network was originally launched in September 2003.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength—delivering data, news and analytics through innovative technology, quickly and accurately—is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world.
RBC is one of Russia’s largest media holdings, operating in three key sectors of the media industry: the Internet, television and print media. RBC is the absolute leader in the business information segment in Russia and the CIS. RBC ranks among the top four largest Internet companies in Russia and unites the www.rbc.ru business information portal, www.qip.ru portal, which offers its users advanced communication means, entertainment services and topical information, as well as a number of other niche online resources and services. RBC’s consolidated Internet audience exceeds 55m unique users. Technical penetration of the largest business television channel in the country – RBC TV – equals around 90m viewers in Russia and the CIS. RBC’s printed publications also hold leadership positions on the market. High quality of RBC’s media products and their popularity among target audiences have allowed the company to form a large and loyal client base: the number of advertisers spending budgets on RBC’s media resources exceeds 5,500.