Press releases | Archive 2008
RBC acquires television station and launches RBC TV's terrestrial broadcasting in Novosibirsk
Moscow, April 2, 2008 - RBC media holding (MICEX, RTS: RBCI), has announced the acquisition of the television and radio broadcasting company Molodaya Kultura Sibiri (MKS), which owns the ultra-high frequency channel 21 in Novosibirsk. RBC also announced that terrestrial broadcasting of RBC TV was launched on this frequency on April 1, 2008. The amount of the transaction, including investments in the development of the television channel, reached about $7.7m. This acquisition will allow RBC TV to increase its audience in the capital of the Siberian Federal District.
Prior to the purchase of the television station in Novosibirsk, RBC TV had only been available to cable TV subscribers. The coverage of the acquired Novosibirsk broadcaster exceeds 1.5m people, which corresponds to nearly 90% of the city's overall coverage. The plan is also to modernize the station's technical equipment during the coming year to improve signal quality. In addition to the regular programming in Novosibirsk, RBC TV will feature programs on the development of the Siberian region.
"Being the capital of Siberia, Novosibirsk is also one of the three largest cities in Russia. The region's business elite is concentrated here, which makes us interested in further expanding RBC TV's presence in the city. As we launch terrestrial broadcasting, we hope to boost the number of regular viewers of RBC TV in Novosibirsk, which will undoubtedly help to raise RBC TV's ratings," said General Director of RBC TV Artyom Inutin.
"It was more than a year ago when we first had the idea to create a Siberian business television channel and just as we started the implementation of this idea, we received an offer for cooperation from RBC TV. We feel really honored to have become partners with such a reputable media company. I am confident that most of all, it will be local viewers and the business community that will benefit from this cooperation. The importance of this project for the region is also proved by the fact that the regional and municipal governments have already announced that they are willing to back our joint undertakings," added General Director of the MKS broadcasting company Yury Sluyanov.