Press releases | Archive 2012
Tvidi to become Russia's largest web portal for children
Moscow, June 1, 2012 — Media holding RBC (MICEX-RTS: RBCM) hereby announces that a leading Russian Internet portal for children and teenagers (8-14 years old) Tvidi (Tvidi.ru), which is part of the RBC group of companies, has purchased the oldest children's resource on the Russian-language Internet (Runet) – Children on Kulichki (Children.kulichki.ru). As a result of the merger, Tvidi will become the largest children's resource on Runet with a total monthly audience of over 2.5m unique users. According to the terms of the agreement, the company is not disclosing the amount of the deal.
Based on data provided by Google Analytics, the monthly audience of Tvidi.ru exceeds 1.5m unique users, and according to Rambler Top 100, the monthly audience of Children.kulichki.ru is over 1m users. Therefore, the combined audience is expected to more than double the audience of such prominent children's resources in Russia as Disney.ru (900,000 users, according to TNS) and Smeshariki.ru (770,000 users, according to Li.ru).
Oleg Ulyansky, CEO of Tvidi, commented on the deal by saying, "It just happened that the size of overlapping audiences of Tvidi and Deti on Kulichki projects is insignificant – a mere 10%. We've already launched the integration of the two websites. By the end of the year we expect the combined monthly audience of Tvidi to exceed 3m and reach the metrics demonstrated by children's cable TV channels in Russia. Meanwhile, Runet's children's audience currently stands at about 4m users, and by the year-end 75-80% of all children on the Russian Internet and more than a third of all Russian children will be using Tvidi."
Internet portal for children and teenagers Tvidi: a joint project administered by RBC and Israel’s TweeGee that was launched in 2008. At the moment, more than 1.7m users are registered on the website, which features online games, virtual realities, forums, a comics constructor, news, chat rooms, a social network, an online movie theater, photo-, video- and audiofiles storage. The safety of children using Tvidi is ensured by protection mechanisms and content pre-moderation. The main source of the project’s revenue is advertising sales. Similar projects of TweeGee are successfully running in Turkey, Brazil and Argentina.
Deti on Kulichki: the oldest children’s project on Runet created in 2000. The website features a collection of more than 10,000 online games for children, as well as tests, crossword puzzles, and stories.